Google Tag Manager is one of the most versatile tools a non-technical person can use to integrate services like: Google Ads, Google Analytics, Facebook Pixel, Cookiebot and much more!
As its name states GTM is a tag management tool, which helps you deploy snippets of code into your website.
I will create a whole series related to how Google Tag Manager works and how you can leverage its power. Keep your eye on this page for more articles on GTM!
Note: GTM interface has gone through quite a few changes in the last years, thus you might find different sources of information showing a changed interface. Keep in mind that mostly the esthetics have changed, the basic functionality hasn’t.
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