Google Tag Manager is one of the most versatile tools a non-technical person can use to integrate services like: Google Ads, Google Analytics, Facebook Pixel, Cookiebot and much more!

As its name states GTM is a tag management tool, which helps you deploy snippets of code into your website. 

I will create a whole series related to how Google Tag Manager works and how you can leverage its power. Keep your eye on this page for more articles on GTM!

1. Go to https://tagmanager.google.com/
2. Click “Create Account”;
3. Add an “Account Name” and a “Container Name”. The name does not serve a crucial role, it will help you find the account and specific container. Also, they can be changed after the setup.
4. Select a target platform. For websites the most popular option is web. 
5. Done! Enjoy your new Google Tag Manager Account.

Note: GTM interface has gone through quite a few changes in the last years, thus you might find different sources of information showing a changed interface. Keep in mind that mostly the esthetics have changed, the basic functionality hasn’t.